I share music on sometimes when I discover a new song in a different language. The biggest pain points discovered during the research stage was that the participants were worried about being judged for their music habits, as well as, most users were not aware of a share functionality existing. The results from the customer journey map, research and surveys were used to inform us on how we can effectively incorporate elements into the sharing process, what encourages users to share more music and how we can increase the Mediums, and validated our intial assumption, that users were more likely to share music when the share functionality was clear and visible. This customer journey map helped us understand the user’s motivation to share through specific The creation of Adam Beckman, led to a customer journey to understand what type of workarounds users come up with to share music. I had no idea that Spotify even had a share music functionality. Spotify extensively to get into the zone when coding, which makes music an integral part of his lifestyle. Adam really enjoys his field and spends a lot of his spare time on personal projects.

The primary and secondary research led to creating a user persona, Adam Beckman, a 28 year old Web Developer living in Chicago, IL. In the scenario, that users do share music, understanding what motivated them and implementing theįeatures to increase the sharing of music on the spotify application and create an intuitive sharing experience. Interviews, research and surveys were used to inform us on understanding why users may not be sharing music and what can be done to encourage it. The sharing feature as well as the workarounds were researched along with participant interviews. Secondary research was conducted based on direct and indirect competitiors like Pandora, Apple Music, and Dropbox.

The goal of the research was to understand how we can increase the number of users sharing music through the Spotify application and what the current experience of sharing music was like for users and how it can be improved. Social functionality by sharing music within the Spotify application, as well as using integrated third party applications. They want to improve engagement by adding an effective sharing functionality that allows the user to expand their Spotify’s mission is to help people listen to whatever music they want, whenever they want, wherever they want.

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